Privacy Policy

At Improving Care Consultancy, your privacy is important to us. We are committed to ensuring we respect your privacy regarding the information we may collect from you during your visit to our website, this means maintaining your trust and confidence.

Here you will find information on how we treat data that we collect from visitors to our website.

Visitors to our websites

When someone visits we use a third-party service, Google Analytics, to collect standard internet log information. This may include the pages you visit on our website, the time and date of your visit, the time spent on each page. This information does notidentify anyone. We do not make any attempt to find out the identities of those visiting our website.

You can find more information on how cookies are used on this website in the Cookies section below.

Personal information

If we do want to collect personally identifiable information, we will always be up front about this and we will make it clear why we are collecting it and how it will be used.  

You are free to refuse our request for this information, with the understanding that we may be unable to provide you with some of your desired services without it.

If you are making an enquiry regarding the services we provide, we may ask for personal information, such as your:

  • Name
  • Email
  • Social media profiles
  • Phone/mobile number
  • Mailing address
  • Payment information

This data is considered “identifying information”, as it can personally identify you. We only request personal information relevant to providing you with a service, and only use it to help provide or improve this service.

If any personal information has been collected, you are entitled to access the information that we hold about you. Email your request to our Data Protection Officer Stacey Shepherd at

Limits of this policy

This privacy policy covers ICC’s own collection and handling of data.

Our website may link to external sites that are not operated by us. Please be aware that these sites are not governed by this privacy policy, and we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices.

if you have questions about how a site uses your information, you will need to check that site’s privacy statement.

Use of information

We may use personal information you have shared with us to contact you with updates about our website and services, along with promotional content that we believe may be of interest to you. If you wish to opt out of receiving promotional content, you can “unsubscribe” at any time by emailing

Data processing and storage

The personal information we collect is stored and processed in the United Kingdom. We only transfer data within jurisdictions subject to data protection laws that reflect our commitment to protecting the privacy of our users.

We only retain personal information for as long as necessary to provide a service, or to improve our services in future. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure and cannot guarantee absolute data security.

If you request your personal information be deleted, or where your personal information becomes no longer relevant to our operations, we will erase it from our system within a reasonable timeframe.

Your rights and responsibilities

As our user, you have the right to be informed about how your data is collected and used. You are entitled to know what data we collect about you, and how it is processed. You are entitled to correct and update any personal information about you, and to request this information be deleted. You may amend or remove your information at any time.

You are entitled to restrict or object to our use of your data, while retaining the right to use your personal information for your own purposes. You have the right to opt out of data about you being used in decisions based solely on automated processing.

Feel free to contact us if you have any concerns or questions about how we handle your data and personal information by emailing our Data Protection Officer, Stacey Shepherd at

Changes to this policy

We may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our website. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

We keep our privacy notice under regular review. This privacy notice was last updated on 01st February 2021.

Cookie Policy

We use cookies to help improve your experience of This cookie policy is part of Improving Care Consultancy privacy policy and covers the use of cookies between your device and our site.

What is a cookie?

A cookie is a text file containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. It typically contains information about the website itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. log in), to track site usage (e.g. analytics), to store your user settings (e.g. region, notification preferences), and to personalise your content (e.g. advertising, language).

Cookies do lots of different jobs, like efficiently allowing you to navigate between pages, rememberpreferences, and generally improve the user experience.

You can find more information about cookies at and

How long are cookies stored for?

Persistent cookies

These cookies remain on a user’s device for the period specified in the cookie. They are activated each time that the user visits the website that created that cookie.

Session cookies

These cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Types of cookies

We use a system of classifying different types of cookies which we use on our website, or which may be used by third parties through our websites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you do not want to have them on your device (please see below “How to control or opt out of cookies” section for more information if you do not wish to accept cookies.

The different types of cookies used on our website are set out below by category.

Essential cookies

Essential cookies are crucial to the user experience of our website, they enable you to move around the website and use its features.

Performance cookies

These cookies are used to track how you use our website during your visit, all the information collected is anonymous.

These cookies help us understand visitor usage patternsfor instance which pages visitors go to most often,identify, and diagnose problems or errors users may encounter, and make better strategic decisions in improving their audience’s overall website experience.

These cookies do not collect information that identifies individual visitors. All information collected is aggregated and therefore anonymous. It is only used to improve how the website works.

By using our Website, you agree that we can place these types of cookies on your device.

Functionality cookies

These cookies remember choices you make to improve your experience, with this information, websites can provide you with customised, enhanced, or optimised content and services.

These cookies allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personalised features.

These cookies can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customise.

The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

By using the Website, you agree that we can place these types of cookies on your device.

Third Party Cookies

These cookies allow third parties to track the success of their application or customise the application for you. Because of how cookies work we cannot access these cookies, nor can the third parties access the data in cookies used on our site.

For example, if you choose to ‘share’ content through social media websites you might be sent cookies from these websites. We do not control the setting of these cookies, so please check those websites for more information about their cookies and how to manage them.These sites are not governed by this privacy policy.

How you can control or opt out of cookie

If you donot wish to accept cookies from us, you should instruct your browser to refuse cookies from our site, with the understanding that we may be unable to provide you with some of your desired content and services.Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a website is trying to set or update a cookie.